MUHAMMAD ALI X REIGNING CHAMP
Personal project 2017
INTENT
approach to creation
This project represents a continuation of Reigning Champ's initial commercial collaboration with the Muhammad Ali brand. Specifically, it builds upon the first part of Muhammad Ali's legacy, which saw his transformation from Cassius Clay to Muhammad Ali. The collection's primary objective is to celebrate the legendary boxer's identity, both as a fighter and as an individual, while also remaining true to Reigning Champ's unique brand identity.
The collaboration between Reigning Champ and the Muhammad Ali brand aims to showcase and celebrate both brands and cultures in their most authentic forms.
VOICE
fight outside of the ring
Muhammad Ali, the legendary boxer, was not only known for his athleticism but also for his unwavering stance on important social issues. Ali used his platform to promote unity, recognition, equality, voice, and strength for marginalized groups in society. He spoke out against racism, injustice, and inequality and used his fame to bring attention to these issues. He believed that all people, regardless of race or gender, should be treated with respect and dignity.
Ali's famous quote, "I am the greatest," was not just a boast about his boxing ability. It was also a statement about his belief in himself as a person and his worth as a human being. He encouraged others to recognize their own greatness and to use their voices to speak up for what they believe in.
