FREERIDE
THE NORTH FACE
Fall Winter 2022
CULTURAL VALUE
Snowboarding is a culture build on a refusal to compromise. An enigmatic sport open to interpretation, where style reigns supreme. Community and a rebellious approach to self
expression are driving factors within this sub culture.
LINK
The close link to street culture and overlap of the urban and outdoor environments in stylising/ outfitting is not only key to individualism but also authentic within the Freeride consumer group.
DRIVER
CONNECTOR
ON OFF MOUNTAIN
The Freeride category is the true connector betweeen on and off mountain. Consumers let the act of snowboarding in urban environments drive the style seen on mountain. Streetwear trends are infused with functional elements existent in the performance aspect of the sport.
DESIGN PILLARS
MOTLEY
IRREVERENT
MANUAL FUNCTIONALITY
MUSE
ARTISTIC
EXPRESSIVE
REBELLIOUS
CURIOUS
COMMUNITY DRIVEN
PROCESS
EXPRESSIVE INDIVIDUALISM
''I express the way I ride through the clothing I wear and the reverse. The way a person dresses and the way a person rides can be seen as an extension of their personality further led by freedom, fluidity, and creativity.
FEATURES
COLOR