“Creating artwork is fulfilling the same need in creation that I seek in snowboarding. It’s a proof to me that exploration is equally as much of an internal process as it is something physical."

Cole Navin

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The freeride collection has been established and thrives through authenticity.

Bringing in Cole Navin, an athlete and artist, is a meaningful way to double down on this commitment to authenticity. Navin brings a unique perspective to the collection, infusing his signature artwork with the spirit of adventure and exploration that is at the heart of The North Face's brand. By incorporating his artwork into the collection, Navin is able to tell a story that goes beyond just the gear itself, adding depth and meaning to every piece.